Which technology uses GPS and RFID to create a virtual perimeter that only allows people in that area to receive messages or job ads?

• A. Geofencing
• B. Geotargeting
• C. Brand
• D. Procedural fairness

Answer: (A)

Geofencing is the technology in question. It creates a virtual boundary around a real-world area using GPS for outdoor perimeters and RFID beacons for indoor or specific entry points. When someone with the relevant app is inside that boundary, messages or job ads can be pushed to them, and those outside won’t receive them. This combines precise location awareness with audience control so only people within the defined area get the notifications.

Geotargeting, by contrast, is about delivering content based on location in a broader online sense, not enforcing a physical boundary with a defined perimeter or using RFID for presence detection. The other options—Brand and Procedural fairness—don’t describe location-based messaging technology at all.