Geographical targeting in recruitment refers to sourcing recruits based on which factor?

• A. Where they live
• B. Their education level
• C. Years of experience
• D. Salary expectations

Answer: (A)

Geographical targeting centers on where a candidate lives or is located. This approach is used when the job requires on-site presence, a specific regional labor market, or easy access for onboarding and daily work. Focusing by location helps with reducing relocation costs, matching commute realities, and ensuring compliance with local employment laws and time zones. The other factors—education level, years of experience, and salary expectations—describe what a candidate brings or expects in terms qualifications and compensation, not where they are located, so they aren’t the basis for selecting recruits based on geography.